May I Speak to the President?
Gods and Goddesses are commonly associated with pagan, magickal, or theurgic rituals. This is very similar to many religions, in which every follower prays to and invokes the divinity.
Various processes are used to build such relationships. Many traditions make use of divine names in prayers and invocations, believing that a specifically correct pronunciation and vibration will create a connection to the divinity. There is a strong belief in the magic community that if you know how to pronounce a sacred name, its power will be drawn to you and your ritual will benefit of this divine influence. This idea is as old as Ancient Egypt.
Another way to fulfill this goal is by identifying oneself with a divinity. You can visualize him or her, pray, invoke, imagine his/her presence in you, etc. Christians did that with Jesus and pagans are doing that with Hekate, Osiris, and many others. All that can be good, and even successful; but is it real?